Natures Menu

Since 1981, Natures Menu has produced high-quality raw food for cats and dogs at its facilities in the heart of Norfolk. The award-winning company now supplies products to pet shops across the UK and Europe. 

The Challenge

When Natures Menu launched its first raw-food product, BARF – or raw food – diets weren’t widely recognised by UK pet owners. They were unsure what it was and the benefits for their pets. 

As a result, Natures Menu needed to educate owners while they shopped for food, both raising awareness and encouraging them to try a new diet. 

The Solution

We started working with the team at Natures Menu in 2013, collaboratively creating concepts for fun, attention-grabbing displays that catch the eye in busy stores. At the heart of each promotion are the brand’s core values, giving buyers an insight into the benefits of a raw-meat diet. 

From floor vinyls, aisle ends and window decals, to freezer graphics, shelf-edge strips and free-standing display units (FSDUs), we’ve produced a broad range of different displays over the years, bringing raw-food products to the public consciousness.

The Results

Natures Menu has since grown into a multinational operation, feeding cats and dogs across Europe. We have grown with them, developing and distributing signage for use in several territories. 

We are proud to have also developed promotional materials for Natures Menu’s new brand of freeze-dried pet food, True Instinct.