Allen & Page

Building brand awareness and sales for an established British brand

Manufacturing: Pet Food

Allen & Page manufactures a range of pet feeds and supplements at their headquarters in Norfolk. Founded in 1936, the family-owned business is best known for its high-quality range of horse feed products. Striving to deliver consistently high standards, in 2009 the company received the Royal Warrant from HRH The Prince of Wales.

The Challenge

The horse feed market is highly competitive, with lots of companies vying for customer attention. In order to stand out – both in store and at events – Allen & Page has an ongoing need for displays, signs and promotional materials, encouraging horse owners to stop and find out more.

As an established brand, Allen & Page requires signage and displays that reflect both their heritage and expertise, as well as the modern research that goes into each of their products. Careful consideration is also required for displaying bulky items, such as feed bags.

The Solution

Since 2010, BDH Tullford has worked collaboratively with Allen & Page, developing a suite of promotional items that catch the eye while being ‘on-brand’. Over the past decade, we have created everything from feedbag displays, flags and display boards, to freestanding display units (FSDUs), suspenders and even exhibition stands.

The Results

Allen & Page is a well-known horse feed producer. Its exhibition stand is a hive of activity at events and the company is now one of the largest horse feed suppliers in the UK.

Services Overview
  • Advice
  • Creative concepts
  • Artworking
  • Manufacture
  • Distribution

“It is always a pleasure to work with BDH Tullford. Their team strives to develop innovative but practical ideas for all our needs. Five-star service!”

Emily Mitchell

Marketing Manager, Allen & Page

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We’ve worked with the team at BDH Tullford for many years and have always been treated as a valued customer.

Becky Lawrence - Marshfield Farm 

BDH Tullford (BD&H Ltd. T/A)
37 Europa Way, Norwich NR1 2EN
T: 01603 620780


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