Aimia Foods

Based in Merseyside, Aimia Foods manufactures and distributes a wide variety of food and drink products to caterers, cash and carries and other food services businesses across the UK. Its range includes items as diverse as milk, coffee, hot chocolate, preserves and sauces. 

Back in 2015, the company bought Shmoo, a company specialising in flavoursome thickshake mixes for caterers, cafes and ice-cream parlours. Businesses simply buy a Shmoo machine and a starter kit, which contains powders, toppings, cups and straws and they’re ready to go. 

The Challenge

Ensuring each business has the materials it needs to promote the Shmoo concept, in order to raise brand awareness in their local area and drive in-store sales.

The Solution

Each Shmoo starter pack includes a £30 voucher for point-of-sale items and promotions, including, bright, eye-catching pavement signs from BDH Tullford. 

BDH Tullford produces batches of pavement signs for Aimia Foods, which are then sent to businesses that want to promote the thickshakes outside their premises.

The Results

Having worked with Aimia Foods for more than 4 years, we have developed a seamless process. The Aimia Foods marketing team sends artwork across every 12-18 months for a reprint, which we supply on time and on budget.